Los Angeles our denim washing home office is dubbed as the mecca for premium denim. With washing skills second to none our artisan denim laundry technicians under the guidance of Jude Neale our Los Angeles denim design director carve and chisel some of the most sought after washes.
Every wash we develop is a process that is carefully documented and assigned to only specific laundry technicians trained to replicate the recipe in bulk. Our washing process is audited continuously and evaluated against blanket ranges to maintain a wash coefficient of variation of less than 2.5
As a purveyor of premium craft denim, everything we do is grounded in the understanding that denim is a canvas upon which we can carve out personalities and therefore must never be contrived.